Club value, Napoli eighteenth in the world: Azzurri grow by 10%


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Which football club is worth more around the world? Football teams do not live by the ball, and the economic component remains one of the key factors for the club’s growth and performance, even in terms of sport. According to the latest KPMG Football Benchmark study on the main 32 European clubs, as reported by Il Sole 24 ore, Real Madrid occupies the first position of the special classification, undermining Manchester United and with a business value of 3.224 million euros, + 10% compared to the previous year.

Red Devils in second place (3,207 million) with the podium closed by Bayern Munich (2,696 million euros). Outside the leading trio, Barcelona, chased by the two British Manchester City and Chelsea. The only Italian in the Top 10 of the special classification is still Juventus (1,548 million euros), but the Bianconeri have been surpassed in the ranking by Tottenham of Maurizio Pochetttino, whose value has increased by 31% to 1,679 million. The other Italians are Inter, 15th with 692 million (+ 41%), Napoli 18th with 569 million (+ 10%) and Milan 19th with a total value of 555 million (+ 8%).

It is easy to guess, therefore, how Juventus alone is worth more than Inter and Napoli put together (1,261 million), or more than the two Milanese teams added together (1,247 million), or more than Napoli, Rome and Lazio (1,382 million). For the development of the current ranking, five parameters are considered: profitability (especially incidence of personnel costs on revenues), popularity on social media, sports potential (market value of the team), TV rights, stadium ownership. The two financial statements up to 30 June 2018 are included in the analysis, while the economic and sports results of the 2018-2019 football season are not considered.

From: Il Mattino.

DISCLAIMER: This post was automatically translated with Google Translate Services.

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