Also in this new season (2019/2020) the champions of Italy of Juventus confirm themselves in first place in the ranking of sponsorships of knitwear of the Serie A. & # 200; as published in the & # 171; Sporteconomy Jersey Sponsor Index 2019 & # 187 ;, an annual analysis on the value of the commercial brands present on the competition currencies of the highest Italian championship. With the 23 million euros paid by the Jeep brand (FCA) the bianconeri conquer the leadership.
On the podium Inter went up, with a budget of 19 million euros (Pirelli on the jersey front, Driver in the role of & # 171; back & # 187;), followed by Sassuolo calcio & # 171; signed & # 187; by sponsor-patron Mapei (multinational of the Squinzi family, patron of the football club) for 18 million. On a slightly more level; low the AC Milan and AS Roma brands. The Rossoneri annually collect 18 million from Fly Emirates (Emirates airline), including bonuses for achieving sporting goals; the Giallorossi 17.5 million from the Qatar airways-Hyundai pair (main and back respectively).
At the top of this analysis there is & # 232; Napoli (in sixth position) with three commercial brands (Lete, Msc and Kimbo) on the tender currency, for a total of 11 million euros. Positions from & # 171; top10 & # 187; for Fiorentina (seventh with investments of 4.25 million), for Torino (eighth with 4.20 million), for Atalanta (ninth with 3.45 million), for the debut this year in the Champions League, and, finally, for the Cagliari football (tenth with 3.45 million). A few hours after the start of the new season there are five teams without & # 171; main sponsor & # 187; knitted on a seasonal basis. Specifically, the Spal, the two Ligurian clubs (Genoa and Sampdoria), Lecce (the Moby brand will be present on the Giallorossi uniforms only for three races, then it will become the main partner of the Italian Cup) and, finally, Claudio Lotito’s Lazio, absolutely penalized by the & # 171; Decreto Dignit & # 224; & # 187; (the reality biancoceleste was ready to sign a new multi-year contract with the Russians of Marathon Bet). In the last decade it had never happened, but & # 232; It is foreseeable that these five teams will be able to recover important investments already. within the next two months. One & # 171; cake & # 187; economic estimated at a total of 9-10 million euros, which would be added as a result; to over 134.5 million already # 224; received.
From: Il Mattino.
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