Aurelio De Laurentiis
Who gives his own rights of personal portrayal,
feels the Napoli’s jersey a bit more. It has been said by the Napoli’s former manager Riccardo Bigon to Sky Sports, telling about his experience in the De Laurentiis‘ club. Here are his words: “Rights of personal portrayal have pro and con. In some cases, they were already been given to other. But it is also true that for Napoli, it was, and it is yet a precise commercial choosing. For a club, it is essential the fact to have a clear strategy, and Napoli has chosen this strategy. The rights of personal portrayal that are transferred to the club where you play, give a great sense of belonging. Footballers feel the Napoli’s jersey a bit more, so as all the club’s activities .”