Who wins the cup, earns more than 10 million Euro.
The revenue of the national tournament (Tim Cup) grows up to about 50 million €. RAI, pours a little over 23 million for the TV rights for Italy, and another 26 come from abroad.
Who will lift the Cup in the final will win a bonus of 5 million euro, while the other finalist will be 3.2. To add to the proceeds of match tickets sold of the individual match, that is so divided: 10% to the League; 45% each to the two clubs.
With important match as Juventus-Napoli and the derby of Rome – it can be assumed total proceeds between 3 and 4 million to be divided in two.
Who will enter the final also, it will can to count on an additional sum of 3.5 million. The total revenue for those who will go into the final, then, is about 6.5 million, while those who won the Cup, rises to more than 8 million.
Not forgetting the Italian Super Cup which may result in revenue for another 4 million.